#AI adoption

#AI adoption

Throughout the past few years, I've observed that many people in the marketing world have moved past their initial worries about AI. A common theme I'm hearing these days? It isn't that AI will take over, but rather that we're moving toward incorporation. I see AI as a fast, intuitive tool. But as marketers, how should we use it?

The financial services company, in a note to investors this week, said that it believes the AI story is just getting started - and the investments that seem huge today will be dwarfed by the benefits AI will deliver. Long term, the investment bank says that AI adoption could add $20 trillion to the U.S. economy. AI, according to Goldman Sachs, is already delivering those gains in productivity when deployed right.

The use of conversational AI for customer service and sales is rapidly increasing, according to a new report from Twilio, which found 63% of organizations in either the final or complete stages of development, and 85% of consumers reporting interactions with an AI agent within the past three months. The report, "Inside the Conversational AI Revolution" (no registration required), also found that 99% of organizations anticipate their conversational AI strategy will change in the next 12 months.

In the company's annual Cloud Readiness Report 70% of CEOs admit they built their current cloud environment "by accident, rather than by design" - this often entailed periodic upgrades aimed at addressing short-term needs, rather than focusing on longer term strategic improvements. Kyndryl said this shows that many lacked a "deliberate strategy" when pursuing cloud transformation projects, and the effects of this are starting to show with huge workload pressure placed on cloud environments, as well as growing security threats and evolving regulatory requirements.

Honestly, it just could not be more different from all the playbooks that we've all been taught in tech in the past,

The guidelines advocate using existing legal frameworks like the Information Technology Act and the Digital Personal Data Protection Act to handle emerging risks such as deepfakes and unauthorized data use. "India's AI governance adopts a balanced, agile and flexible approach that promotes innovation and safety," Amal Mohanty, AI policy expert and one of the lead authors of the guidelines, told DW. He said India's approach is different to the rules charted by the EU, China and the US. "Unlike the EU's detailed AI Act that imposes strict, rule-based obligations based on risk classification, ours favors self-regulation and voluntary measures," he said. "This allows developers more freedom to innovate while managing AI risks responsibly."

Some industries are correcting after the hiring boom of the pandemic, but this comes as AI [artificial intelligence] adoption, softening consumer and corporate spending, and rising costs drive belt-tightening and hiring freezes,

Nikul is a significant hire who will be a transformational member of our leadership team, said loanDepot's founder and CEO, Anthony Hsieh. Not only does he bring an impressive track record of success from his years at LendingTree, but he also has a unique mix of fintech and public company experience that will serve us well. Hsieh continued, As we pursue what I believe is the biggest market opportunity I have ever seen,

Karishma Mandal wanted to land an AI role at a big-name company, so she designed a job search strategy she hoped would help her stand out. Throughout her search, she'd grown confident in the merits of twotactics: being among the first to apply for roles and submitting applications directly through company websites, not job boards. "You have to be early, you have to go through the direct website, and you have to get a referral if you can," said the 29-year-old.

Artificial Intelligence (AI) is reshaping higher education at an extraordinary pace. From personalized learning assistants to analytics dashboards, colleges are investing in AI faster than ever before. Yet one truth remains constant: no amount of technology will transform learning without human readiness. Faculty members are the heartbeat of any innovation. Their willingness to explore, experiment, and evolve determines whether AI becomes an empowering co-educator or an underused novelty. Building faculty readiness, therefore, isn't a side project; it's the foundation of sustainable AI integration.

Moving forward, we remain focused on our mission to help product teams launch delightful products," Roy wrote in a memo posted by an employee to Amazon's internal Slack. "In support of this mission, I encourage you all to: Focus on the work that most directly impacts our customers, lean in on Al to enhance your effectiveness, [and] raise your hand when you see opportunities to simplify or eliminate unnecessary processes.

From tracking player movement with eerie precision to whispering tactical tweaks into analysts' ears, artificial intelligence is now as common at training grounds as bibs and banter. Clubs crunch mountains of data to predict fatigue, refine pressing triggers, even scout teenagers before they've finished growing. VAR, of course, remains the clumsy cousin still learning when clear and obvious' actually means clear and obvious. But love it or loathe it, AI isn't leaving the pitch anytime soon.